The Tweet Smell of Success

Published Wednesday, April 01, 2009

Consider Kogi, a Los Angeles-based Korean taco truck and virtual restaurant that’s taken the city by storm. It’s an immensely successful new concept that has ascended to a whole new level of viral marketing. As described in a recent Newsweek article, the rolling restaurant, which offers an eclectic Korean/Mexican fusion menu, has developed a tech-savvy following that mobs it at every stop thanks to its strategy of Twittering its every move to subscribers. The “Tweets” let fans know where the truck is and when it will arrive at different stops, almost guaranteeing a crowd at every ...

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