New No-Cal Sweetener Enters the Market

Published Sunday, February 01, 2009

The latest no-cal sweetener is heading to market following FDA approval last December for its use in food and drinks. The product is an extract from stevia, a plant native to Central and South America, and both Coca-Cola and PepsiCo (in partnership with Cargill and Merisant, respectively) have introduced FDA-approved stevia-based sweeteners. Coke/Cargill's is Truvia while Pepsi/Merisant's is called PureVia. Stevia-based sweeteners will now join the other packets of sweetener alternatives on café tables, coffee bar counters, grocers' shelves and foodservice distributor warehouses. Meanwhile, both Coke and Pepsi are also going ahead with plans to ...

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