How Big is B&I?

Foodservice is a fragmented, segmented — and to many, mystifying — business when it comes to estimating the size of particular markets. For decades, manufacturers have come to rely on annual forecasts released by Technomic at its Forecast and Outlook seminars each September. Using surveys, economic and demographic data, the Chicago-based consulting firm estimates annual F&B purchases for virtually every foodservice segment. These and other numbers (including a “retail sales equivalent” (RSE) that permits rough comparisons between commercial and onsite segments) are widely referenced. From year to year, the numbers have been remarkably consistent, ...

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