Just Desserts

Published Tuesday, July 01, 2008

Be True to Your Brew A 67-year-old Chicago area man plans to spend eternity in true-brew style, reports the Associated Press. He has had a custom-made casket constructed for himself that looks like a can of Pabst Blue Ribbon Beer, his favorite brew. Good thing he wasn't so fond of boil-in-a-bag soups. Can this be a marketing coup for the Pabst Brewing Co.? After all, how many products command loyalty through eternity? Lord knows, Pabst could use some marketing oomph. Once one of the country's foremost brewers, it began losing market share after World War ...

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