Menu Trendwatch: Seafood

Published Sunday, February 01, 2009

Where are seafood menus headed? To help chart the course, we interviewed David Morris, research director, Food and Foodservice, Mintel International. Mintel International is a leading provider of insight into global consumer behavior, product innovation and marketing strategies for the world's leading companies. Fish may be a harder sell at lunch time because its cost can be prohibitive when compared to other protein choices. The issue is compounded because workday lunch is something that's more convenience- and sustenance-driven, and fish is more of a special occasion dish for many consumers, which makes it ...

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