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September 02, 2010

Menu TrendWatch: The Early Shift

Published Monday, June 01, 2009

Harvard had something to learn from Burger King. After seeing too many students with bags of fast food at breakfast time, Harvard Dining decided to deconstruct the breakfast sandwich — meat, marketing and all — and ended up finding out how to increase their share of the elusive a.m. daypart. Jim DeZutter, director for business development, Harvard University Dining Services, Crista Martin, director for marketing & communications and Martin Breslin, director for culinary operations, wanted to get their own bite of the breakfast burrito — or ...

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